Every Broker Should Watch This - Redfin CEO Interview

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In the mid-90’s when Dell announced they were going to use the web as their primary channel for sales, other computer makers for the most part ignored it. Around the same time I remember meeting with a prominent full-service investment brokerage, regarding their internet strategy, who completely discounted the internet as a viable channel for investments. Dell was right & the others were wrong. Dell has reigned supreme for almost 10 years and how often do you actually walk into an investment broker’s office?

The size and location of Steamboat provides a bit of insulation to disintermediation changes but all that does is buy you time. Redfin is out there looking to change the game. They’re not going away and even if they did, another would pop up the next day. Your 2nd home clients are going to begin expecting this kind of information, followed by your local clients. You’ve got some extra time - watch this interview with the CEO of Redfin and get busy.