Put Bread on the Curb

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Everyone knows the oldest trick in the book to help sell a home is aromatizing - filling a home with the aroma of fresh baked bread for example to help create an inviting atmosphere. It works. My wife & I recently toured some homes and the ones with a great aroma had a greater impact. How about taking this concept (”make the home inviting”) outside to the curb?

$134 billion dollars was spent last year in advertising and marketing. The average number of advertising messages the average person sees in a day is an elusive figure but I’ve seen numbers ranging from 800 to 3000 messages per day! Suffice to say, we are bombarded with messages.

Your roadside “For Sale” sign is no different. It’s one of many and for the most part it’s invisible (and crooked and rusting and hard to read from a distance).

Stand out, provide value and get noticed by taking the “bread” concept to the corner. Get some gorgeous “For Sale” signs made up - something that’s contrasting, very simple & easy to read from a distance. Go see the Carving Cowboy when he comes around and get burnished wooden ones made. Then top it off by putting it in a gorgeous flower barrel and put that on the curb. Your clients will love you because their driveway entrance looks more inviting. The neighbors will love you because you’ve added to the appeal of the neighborhood. Potential buyers will notice it because its different (remember 800 to 3000 messages per day) and experience a more inviting, warm & down-to-earth feel.

This isn’t about you or your company - potential buyers driving by don’t care at this point. This is about providing a unique service to your clients. Yes, this is much harder than planting a metal, self-serving, sign in the front yard. But creating exceptional client experiences is what will grow your business in this ultra-competitive marketplace.

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