Readers, Skimmers & Flippers

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Next time you look at your website or marketing materials, think about these people. Know that typically the more money someone has, the more likely they are to be a “skimmer/flipper.”

Skimmers & Flippers

• Headlines are key
• Maybe a line or two gets read
• First impressions are everything
• Gone in a flash to skim something else

Readers

• Looking for compelling content
• Want to be educated
• They challenge content

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