Who’s “Paying” Attention?

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I counted 802 ads in yesterday’s Sunday Steamboat Pilot.

I counted 497 ads in the current Homes & Land.

Without reading a single article in the Pilot, you could spend a solid hour reading nothing but ads spending only 4 seconds on each.

The number of communication channels continues to increase.

The number of ads continues to increase.

People’s attention continues to decrease.

It’s getting harder & harder to “buy attention” with traditional advertising.

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