Who’s from Cleveland?

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Quick, which broker is from Cleveland and which broker is from Steamboat?

It amazes me as I visit local sites how seldom brokers are selling the sizzle with good pictures of themselves. No offense to Cleveland but Steamboat is a special place and you have a great asset in which to cast yourself.

With over 80% of buyers searching online this is often your only shot at making a great first impression. Pictures are cheap - use this opportunity to sell yourself. Get on a bike, use a photo of you crossing the finish line of a marathon, skiing, fishing - something other than sitting in a studio like the guy in Cleveland.

I even know of one broker whose manager would not allow his GREAT picture on their website because it was too good and didn’t look like all the other mediocre pics. Sigh…

These little details add up - pay attention.

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