Humming Birds and Your Business

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We have 2 humming bird feeders in our back yard. My wife loves her’s - it’s made from hand-blown glass, has interesting colors, has a copper hook, etc. It’s beautiful! It also costs 10 TIMES more than mine which is a simple plastic red & yellow feeder.

And yet I noticed that the humming birds NEVER feed from hers! They flock to my cheap feeder over & over. Why? It turns out that humming birds are attracted to red flowers. So no matter how gorgeous my wife’s feeder is, its not what they want. My el-cheapo has what they want.

This happens in business all the time. With websites, marketing materials, advertising and so on. We think we know what will attract new customers. We spend a lot of time and money to get it just right and no one shows up. Real Estate companies spend thousands on website redesigns incorporating the “latest web technologies” and their traffic is the same as before or worse. Then all kinds of reasons get made up as to why it’s better; how we’re future-proofed, how we’re ahead of the competition. Or we ask our friends. “Looks great Jim” they say.

Before you spend another dime marketing your business do your homework first. Talk to your clients. Find out what is important to them. Ask them what would make their life easier. What “feeder” are they looking for?

We don’t buy what you’re selling. We buy what we want.
Big difference.

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