20 Things Your Competition Wants You To Do
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- Ignore your website. Don’t update it, keep it stale - 2002 was a good year.
- Keep doing the same old thing. Innovative thinking is overrated
- Focus on stationary and what kind of car you drive instead of adding value to clients.
- Follow up when you feel like it.
- Put off learning something new till tomorrow.
- Forget about reinvesting in your business.
- Keep thinking everything is ok.
- Continue to use that tired old computer your managing broker gave you.
- Stay disorganized. You know where everything is.
- Keep hoping instead of acting. There’s enough to go around.
- Continue putting off that client satisfaction program.
- Pick up a remote instead of a book.
- Continue to rely on the Pilot.
- Do things that are “good enough.”
- Focus on today and not worry about tomorrow.
- Settle.
- Play another round of golf. (Hey, it’s nice outside!)
- Ignore your relationships with past clients.
- Focus your energy where everyone else is focusing their energy.
- Talk about how great you are.
Funny thing is, your clients, the ones who actually pay you, want just the opposite.
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