I Don’t Care

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From the MLS 6/15/07 - This broker doesn’t care enough to update the pictures in the MLS.

Can you find the For Sale sign in this picture? There actually is one but this broker didn’t care enough to position the sign so it could be seen by traffic.

Do their clients even know or care? The bigger implication is what this does to their reputation. As we, the market, see these obvious screw-ups we make judgments in our mind about competency, value, etc. We say to ourselves, why would I hire a broker who markets this way?

So not only are they doing their clients a disservice, they’re shooting themselves in the foot for future business. The seemingly trivial interactions with the public are in reality a big deal. We notice.

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