Memorable

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I mostly remember either the stuff that was really exceptional or the stuff that was really bad. I remember stuff like Dan from back in 1988, the exceptional Nordstrom sales guy, who mailed me birthday cards. I remember the awful boat rental shop in Lake Powell called “Do Powell” from back in 2003. However, I can’t tell you the name of the title exec that helped us close on a property just a few months ago. She didn’t do anything wrong and didn’t do anything exceptional either.

With so many brokers concerned about referrals are you memorable enough?

There is so much average stuff in the middle there’s not enough room to remember it all. I suppose it’s a bit like this graph with the painful experiences being a little more memorable:

Click for larger

If you do everything right & meet expectations, you’re average.

So many Steamboat Springs brokers are concerned with referrals but I wonder if they’re really doing the stuff that’s memorable. Are you memorable enough? 3 years from now will your clients remember the exceptional experience they had with you. 3 years from now what will your clients say? Will they say you were average? If you’re truly average, I doubt they’ll remember anything at all. And in today’s world truly average is actually a pretty high bar.

If you do everything right & meet expectations, you’re average. It’s only when you exceed expectations or really screw things up do you become memorable. Going with the flow, blending in, doing what everyone else does feels safe but we won’t remember you come referral time.

Buying & selling a home is such a life changing experience for your clients the goal should be to make it THE most memorable experience of their lives so there is no way they could forget you.