audio — Steamboat Stories
A Revenue Enhancement Weblog for Real Estate Professionals from Altera Performance Group
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“I Love Money”

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Here’s a little clip from the no BS financial guru Larry Winget that really sums things up.

Click the green button to play:

 
icon for podpress  I Love Money [2:28m]: Play Now | Play in Popup | Download

There is such great opportunity for those who think beyond the Pilot & MLS to provide extreme value to their clients & potential buyers.

Provide value first, do what you say & build your brand.

You can find Larry’s books here:


June 3, 2008   No Comments

The Steamboat Talent Pool

Being a small business owner or the owner of “You Inc.” means that among the many hats we wear, hiring manager is one of them. From time to time we’re called to hire a new employee that will no doubt have a direct impact on the future of our business. Fortunately we have a great resource, Karen Goedert, owner of Resort Recruiters here in Steamboat.

In this 20 minute podcast, Karen gives some great advice for small business owners on where to find great talent, how to hire & what they expect.

While you may not be in hiring mode today, you might be someday so be sure to bookmark this page for later.

Click the green button to play:

 
icon for podpress  The Steamboat Talent Pool [25:24m]: Play Now | Play in Popup | Download

To get in contact with Karen, visit www.resortrecruiters.com

Got an iPod?

Get this interview in iTunes:

Here are some great PDF resources from Karen regarding employees:

Hire the best people you ever worked with.pdf

How to write better ads.pdf

Hiring your first employee.pdf

February 21, 2008   No Comments

Mortgage Trouble - Audio Interview

All signs in the media point to doom & gloom in the mortgage industry. But are things really that bad?

Ed Albright, a Certified Mortgage Planning Specialist with Columbine Mortgage, stopped by today to talk about what’s really going on in the mortgage industry and how you can help your clients who may be in the market.
(20min Interview)

 
icon for podpress  Mortgage Trouble? [20:29m]: Play Now | Play in Popup | Download

You can reach Ed Albright at 970-871-9802 or on the web at www.columbinemtg.com

Got an iPod?

Get this interview in iTunes:

August 16, 2007   2 Comments

Search Marketing For Real Estate - Part 3 of 3

Audio Interview - Debunking Search Myths

In this third and final part of my interview with Les Reaves, we debunk some myths surrounding search engine marketing.

If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.

Click the green button to play:

 
icon for podpress  Standard Podcast [12:01m]: Play Now | Play in Popup | Download

Got an iPod?

Get this interview in iTunes:

June 6, 2007   No Comments

Search Marketing For Real Estate - Part 2 of 3

Audio Interview - Banner Ads and Paid Search Comparison
In this second part of my interview with Les, we discuss the differences between banner ads and paid search.

If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.

Click the green button to play:

 
icon for podpress  Standard Podcast [7:54m]: Play Now | Play in Popup | Download

Got an iPod?

Get this interview in iTunes:

June 6, 2007   No Comments

Search Marketing For Real Estate Part 1 of 3

Audio Interview - Oveview of Paid Search vs Organic Search

Les Reaves is the founder of one of the leading search engine marketing companies in the country, Market Square Media. In this first part of this 3-part interview, geared toward brokers, Les discusses the differences between paid search marketing and organic search marketing and why you need both for a successful search campaign.

If you’re just starting to use search engines in your marketing or you’ve been at it for years, you’ll find a lot of help in this interview.

Click the green button to play:

 
icon for podpress  Standard Podcast [8:19m]: Play Now | Play in Popup | Download

Got an iPod??

Get this interview with iTunes

June 6, 2007   No Comments